COLLABS

INSPIRE

 
Selfridges - Louis Vuitton - Yayoi Kusama. 2012

Selfridges - Louis Vuitton - Yayoi Kusama. 2012

 
 

This pillar is about the art of creating magic by doing the unexpected at the right time. Brands can conquer new brand lovers and surprise and inspire their own community through the fruit of successful brand collaborations and partnerships with other brands, artists or institution of the arts.

Brands hence gain momentum by surprising the audience with the result of a tailored collaboration with another brand or artist’s embracing their creativity and community. When ingredients and timing for a brand collab are perfect the result is 1 + 1 = 3 and hence a formula of creating magic.